FORMA
Sunlit modern living room with a sand linen sofa
One marketplace · Multiple retailers

Furniture looks different when it’s your room.

Discover furniture from leading retailers and visualize how it could look in your space before you buy.

Try Your RoomExplore Furniture

One marketplace. Multiple retailers. Your room.

How it works

Three steps between a photograph and a decision.

01

Capture your space

Upload a room photo or begin a room scan.

Detecting floor
02

Try furniture

Place products from different retailers into your space.

03

Shop with confidence

Compare combinations and purchase through participating retailers.

3 items · 2 retailers $3,450
The marketplace

Four retailers. One room.

Browse everything
Haven Modular SofaAR Ready
Cove LivingHaven Modular Sofa$2,490 AUD
Oslo Lounge ChairAR Ready
Atelier HomeOslo Lounge Chair$1,180 AUD
Luna Coffee TableAR Ready
North & OakLuna Coffee Table$620 AUD
Arc Floor LampAR Ready
Maison LaneArc Floor Lamp$340 AUD
Como SideboardAR Ready
North & OakComo Sideboard$1,890 AUD
Noa Dining ChairAR Ready
Cove LivingNoa Dining Chair$290 AUD
Visualisation

One room. Endless possibilities.

The same space, before and after. Every item is a real listing from a participating retailer in the prototype catalogue.

Empty modern living room
BeforeUploaded room photo
The same living room furnished with marketplace productsHaven Modular Sofa · $2,490Luna Coffee Table · $620Arc Floor Lamp · $340
After3 products · 2 retailers
Design This Room
For retailers

Your catalogue. Inside your customer’s home.

FORMA gives furniture retailers a new way to let customers experience products before making a purchase.

AR-ready catalogue

Every product prepared for in-room visualisation.

AI-assisted 3D conversion

Photographs become AR-ready assets.

Marketplace discovery

Reach shoppers browsing across retailers.

Referral analytics

See which products drive outbound intent.

Product engagement

Views, placements and saves per SKU.

Sales attribution

Connect room activity to referred purchases.

Explore Retailer Platform
Investor preview

The room becomes the storefront.

Open Investor View